Search company to integrate its app-based feed of news, events, sports and interest-based topics into Google.com page in the near future.
Google’s famously simple homepage with its logo and single search box on a white background is set to undergo a radical change for the first time since its launch in 1996, with the addition of Google’s interest and news-based feed.
Shashi Thakur, vice president of engineering at Google said: “You’ll see cards with things like sports highlights, top news, engaging videos, new music, stories to read and more. And now, your feed will not only be based on your interactions with Google, but also factor in what’s trending in your area and around the world.”
Users will also be able to follow topics straight from search results for things such as sports, movies, music and celebrities, showing updates on those topics in the feed.