Frustrated with the disparity between the game’s trailers, screenshots and “general information” used to advertise No Man’s Sky on its Steam page and what actually features in-game, Reddit user AzzerUK issued a formal complaint to the ASA. Ultimately, he or she feels the game’s advertising is “misleading and misrepresenting” of the features found in the actual game. UK’s Advertising Standards Authority (ASA)—an independent regulator whose role is to “regulate the content of advertisements, sales promotions and direct marketing in the UK [by investigating] complaints made about ads, sales promotions or direct marketing”—is now investigating the game’s seemingly misleading promotional material.
via No Man’s Sky is being investigated by the Advertising Standards Authority | PC Gamer